Memetic Heretic

November 10th, 2006

I just had the pleasure of talking with a grad student from University of Toronto. She included me in a survey of “meme makers” regarding media, society and the Internet in a “post 911 world”.

My li’l meme is the “worst president ever” logo.

It’s a little disturbing talking about memes, mainly because the meme-master of the universe has been Karl Rove for the last few years. The key to a meme is to get it repeated so many times people accept it as a defining “wrapper” around whatever cultural, political or business dogma is floating down the river of collective consciousness. The Repugnicans had one for every occasion from “it’s too complicated” which they all repeated to kill the Clinton Health Care plan, to the “FlipFlop” meme for Al Gore or the Swift Boating of John Kerry.

Memes run like wildfire through the conservative community… they dribble through the liberal/progressive community. Free thinkers don’t trend well. Go figure.

For awhile, it seemed the biggest meme about Democrats among Democrats was that they were too disorganized — not “unified” enough to defeat the Repugnicans. That, in fact, is the one thing I like most about Dems. They are free thinking, non-unified debaters. That, ladies and gents, is what democracy is SUPPOSED to be. If everyone just dittos the leadership, that is NOT democracy. Get that meme through your head: unified is NOT democratic.

So some of us decided to take certain weak memes floating out there and amplify them. Not cynically, mind you. I do think history will reflect on the Bush administration as among the worst in history. So, I made a design supporting that, and tweaking the noses of those pickup-driving dudes with the oval “W04” stickers.

To me, the last 10 years should be known as “the great American stupid” (this won’t catch, people won’t admit to stupidity – especially semi-smart people who were caught up in the big stupid). We threw out everything that was creating progress and flushed it, became addicted to fear, and lost our claim to being the greatest nation. Economically, socially, environmentally, we’ve declined. At least a dozen other nations have better economies, better health care, better education, better salaries, better vacations, fewer people in jail, and more respect in the world than the USofA, and that’s just a fact. No matter how often the liars try to create the meme “greatest nation in the world” we just aren’t any more.

Don’t get me wrong, I think we can come back. But to get there, we have to watch, and learn, and experiment, and yes, spend tax dollars on people, before weapons systems. Let’s start with clean energy/energy independence, and diplomacy. Let’s move on to create universal healthcare. Let’s create open and free curriculum for every subject and every grade, and improve teacher training – it’s for our common good, lets put it in the creative commons. Let’s treat drug addiction as a health care problem, rather than an excuse to lock people away forever. Let’s realize these people are self-medicating. If they didn’t have problems to start with, the drug problem would never have gotten a foothold in their miserable lives. Mental health care has a long way to go, but rapid progress is being made.

Let’s divert the military space budget to peaceful ocean studies. That’s where we can get all the water and power we need, without environmentally disastrous damming and burning and nuking. Let’s disassemble the nuclear bombs and the nuclear power plants and stop manufacturing by the ton the most toxic substance known to man, so we don’t have to find a place to store any more than we already have. Think how long 10,000 years is, folks. That’s a long time to store anything, much less something as lethal as nuclear waste.

Conservatives have labeled environmentalists as crazy, extreme, anti-business. Crush that meme. We all eat: we need healthy food; we all drink: we need clean water; we all breathe: we need clean air. It’s that simple. Companies can make as much money serving these purposes as they do spewing waste — probably more. What’s more, workers won’t be staying home on “spare the air” days taking care of their wheezing kids (10% of children in most cities in America have asthma, and emergency room visits radically increase on bad days). Allergies and asthma are skyrocketing: partly because of our diets, partly because of the amount of toxic materials in our lives, partly because of antibiotic abuse, and partly for reasons no one knows yet. I’ve lost 3 out of the last 5 years of my life to this. If my house hadn’t doubled in value, I’d be bankrupt because of this. Pollution costs us real money, people.

Progress is starting again… I’m hopeful.

7 Steps to Creating Quality

September 9th, 2006

I found this thing by a guy who blogs about board game design. We can always learn more about creating quality, so here it is.

My three steps towards creating quality:

1. Figure out who’s going to care if it’s good, and what THEY think is good. If you’re a graphic designer, this is especially true because people are really screwy about what they think is good.

2. Find the best examples of what they think is good, with their help. This is not always easy, because sometimes you’re presented with contradictory definitions. Find what they really identify in those contradictory examples, A/B presentations (do you prefer this [show example] or [this, show other example]). Alternatively, this may require psychic powers, fMRIs, and torture. (Torturing the client is often tricky, but if you do it right, you can often insure prompt payment, while you’re at it.)

3. Make the best possible example of that definition of quality. If you can’t, don’t try, turn down the project.

This is completely true, yet completely facetious.

Logical Fallacies (useful when watching cable news networks)

September 9th, 2006

This is a great list of logical fallacies, many of which you see every day. I was thinking you could make a drinking game out of this by watching cable news, and naming the logical fallacy, by name, when you see it. I suspect you could get drunk, pretty fast playing this game.

Further proof conservative economics only work for the rich

August 29th, 2006

Statistics from the census bureau:

– In 2005, 46.6 million people were without health insurance coverage, up from 45.3 million people in 2004.

– The percentage of people without health insurance coverage increased from 15.6 percent in 2004 to 15.9 percent in 2005.

– The median earnings of men declined 1.8 percent to $41,386. The median earnings of women declined 1.3 percent to $31,858.

– In 2005, 37.0 million people were in poverty, not statistically different from 2004.

From another source:
The heads of America’s 500 biggest companies received an aggregate 54% pay raise last year. As a group, their total compensation amounted to $5.1 billion, versus $3.3 billion in fiscal 2003.

If you take this, combine it with the price of a home, and the price of gas, and the staggering healthcare inflation, and the average working citizen is clearly screwed by “trickle down economics.” This should suprise no one.

I really don’t have a problem with successful CEO’s getting paid well, I don’t even have a real problem with in increasing gap between the earnings of the rich vs. the poor… UNLESS, the poor and middle class net earnings decline. During the Clinton years, the gap increased but EVERY income category did substantially better than historical norms. This was progress.

It was so much progress during the ’90s, in fact, that even today we are better off than 20 years ago. However, the trends reversed over the last 10 years, and those trends are accelerating. So all the gains will be gone shortly. What’s changed? Republicans are in charge. That’s all it takes.

Combine this with morale and execution problems throughout government bureaucracies, lack of oversight and enforcement of consumer and worker issues, massive corporate acquisition of votes, the widespread closure of small, independent commercial enterprises in cities (replaced by huge chains) and we have serious social problems in our immediate future.

I like business. I like enterprise unencumbered by red tape. I like low taxes. But we’ve turned a corner here towards banana republic corruption and the end of government of, by and for the people. Clearly, regulation and enforcement should be optimized, not minimized. Clearly government should be responsive to business, but not at the cost of the lives and health of customers and employees. Clearly taxes should be kept at a minimum: The minimum necessary to pay the bills keep the government running. Not the minimum that runs up debt and cripples the government’s ability to execute (a la FEMA).

Republicans live in a fantasy world and they can’t be trusted with our government. So, I made a bumper sticker/mug/t-shirt design, available via CafePress:

Things users hate about websites…

June 16th, 2006

This article says things I’ve been telling clients for years. But it’s nice to have external validation.

Bottom line: Don’t make the user work too hard or think too hard. Don’t throw up barriers (like a required Flash intro).

Another way to think about it: A website is not an application (usually). So don’t make people learn how it works. Make it obvious.

Some Do’s and Don’ts:

Drop-down menus don’t tell people what they’re going to get when they click. Menus are for applications. Instead, use buttons for standard stuff: about us; products; services; contact us… etc. and use a paragraph with a link to explain what’s in the more obscure sections.

This means breaking down your site into a tree, rather than a flat hierarchy, so people can drill down. Show them a clear path to what they’re looking for. This means anticipating what they’re looking for, and giving them a guided path to reach it. The new Ajax tools make it easier to expand navigational information… but try not to make it distracting.

How do you know what they’re looking for? You don’t. But if you bothered to put it in your site, that’s something you’re anticipating they might want to find, so don’t hide it.

Don’t be afraid of redundant links: Often it makes sense to have sidebar buttons, along with descriptive links. But it really makes sense to repeat “inline links.” By inline links, I mean a paragraph like this with a link stuck in the middle.

It’s less important to be original than to be good: Everyone who is a designer wants to be original. But unusual navigation is confusing, difficult, and wrong. A typical business site can have great photography, cool graphics, great guided tours and slide shows… but don’t spend your energy on creative navigation names and weird button arrangements. Never hide functionality or make people have to figure it out!

If you want to be totally creative, great! But do it on an experimental site, make it a novelty or a form of entertainment. But don’t cripple a business site’s functionality to make your mark as a designer.